CRO & Experience Audits

Your product confuses users.
Let's find out why.

A fixed-scope UX audit from a senior product designer with 10+ years shipping SaaS and enterprise experiences. Prioritised fixes, not fluff - delivered as Figma-ready recommendations you can hand straight to your team.

10+ Yrs Product Design 90% Client Retention SaaS & Enterprise UX Expert
Ashish Prasad, senior product designer
Ashish Prasad Senior Product Designer, UX Audits & CRO
Sound familiar?

Traffic is fine. Conversion isn't.

If any of this sounds like your product, an outside pair of expert eyes usually finds in a week what internal teams miss for months.

01

Users sign up, poke around, and quietly leave - and nobody on the team can say exactly where or why.

02

Support keeps fielding the same "how do I..." questions that a clearer flow would make unnecessary.

03

You've A/B tested button colours and copy tweaks, but nothing moves the number that actually matters.

Fixed-Scope UX Audit

Prioritised fixes, not fluff.

Every audit is scoped, priced and delivered the same way - no open-ended hours, no vague "recommendations." Just what's broken, why it matters, and what to do about it first.

01

Heuristic + Journey Analysis

A structured walk through your core flows against proven usability heuristics, mapped to where real users actually drop off.

02

CRO & Experience Audit

Funnel-by-funnel review of friction, unclear hierarchy and trust gaps that are quietly capping your conversion rate.

03

Competitor Benchmarking

A clear-eyed look at how your closest competitors handle the same flows - and where that leaves you exposed or ahead.

04

Accessibility Pass

A practical WCAG A/AA/AAA review so accessibility fixes ship alongside everything else, not as a separate fire drill.

05

Prioritised Fix List

Every finding ranked by impact and effort, so your team knows exactly what to build first - not a 60-page report to decode.

06

Figma-Ready Recommendations

Annotated screens and flow fixes handed over in Figma, ready for your designers and engineers to pick up immediately.

Not Another Pair of Hands

Hire a Senior UX Designer, not another set of hands.

You don't need more headcount pushing pixels. You need someone who's shipped this exact problem before, can tell you why it's broken, and can say it plainly enough for the whole team to act on.

×

Generic "best practices" checklist that could apply to any product

×

Open-ended hours with no fixed price or fixed deliverable

Findings specific to your flows, your users and your funnel

One fixed-scope engagement, one clear report, one walkthrough call

How it works

From intro call to Figma-ready fixes.

01

Book a 30-Min Intro Call

We talk through your product, your metrics and what "broken" looks like for you - then confirm scope and price before anything starts.

02

Deep-Dive Audit

Heuristic review, journey mapping, funnel analysis and competitor benchmarking against your actual product and data.

03

Report & Walkthrough

You get the prioritised fix list and Figma-ready recommendations, plus a live call to walk through the "why" behind every finding.

04

You Ship It

Your team implements with a clear, ranked backlog - or brings me in to help design and ship the highest-impact fixes.

10+

years of product design experience

90%

client retention across long-running engagements

6+

cross-functional teams influenced and aligned

A/AA/AAA

accessibility levels worked across enterprise experiences

Ashish Prasad
SaaS & Enterprise UX Expert

Hi, I'm Ashish.

I've spent 10+ years turning messy digital problems into usable products for SaaS and enterprise teams - credential management, AI branding, industrial platforms and more. A UX audit is the fastest way I know to hand a team clarity they can act on immediately, without a lengthy engagement.

UX/UI Design Conversion Rate Optimisation Design Systems Accessibility (WCAG) Heuristic Evaluation
FAQ

Before you book.

Most fixed-scope audits are delivered within 5-10 business days of the intro call, depending on how many flows are in scope. You'll get an exact timeline before we start.

Access to the product (or a staging environment), and analytics if you have it - GA4, Mixpanel, Amplitude, whatever you use. No analytics set up yet? That's fine, we can still do a strong heuristic and journey-based audit.

Entirely specific. Every finding is tied to your actual flows, your users and your funnel data where available - not a templated best-practices PDF.

The audit itself is diagnosis, not execution - but plenty of clients bring me back to design and ship the highest-priority fixes afterward. That's always a separate, optional next step.

Every engagement is fixed-scope and fixed-price, quoted after the intro call once we've agreed what's in scope - so there's never an open-ended bill.

Book a 30-Min Intro Call

Find out what's costing you conversions - before your next sprint planning.

No pitch deck, no pressure. Just a focused call about your product, your metrics, and whether a fixed-scope UX audit is the right next step.

Get started

Tell me a bit about your product and I'll get back to you within one business day.