What I believe about design
You have to major in the minors.
It's the line I try to work by. The details most people skip - an empty state, a status label, a contrast ratio, a spacing value, an error message - are usually where trust is won or lost. I've learned that the most valuable design work is rarely the flashiest; it's the work that makes a product consistent, accessible and quietly reliable.
A few other convictions:
- Structure before style. Most "make it cleaner" requests are information architecture problems.
- Evidence over opinion. Test with real users, check the data, cite the source.
- Accessibility is quality. If some people can't use it, it isn't finished.
- Systems beat heroics. Good governance lets whole teams do great work, not just one designer.
- Design is a team sport. The best products come from listening well - to users, engineers, sales and support.
| Area | Details |
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| Education | MBA, Marketing - Pune University (2016-2018); B.A., Animation - IGNOU (2012-2015) |
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| Certifications | Figma (UXtoast); Designing Microinteractions with Figma; Conduct UX Research and Test Early Concepts; Start the UX Design Process: Empathize, Define, and Ideate; Design Thinking: Customer Experience |
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| Design tools | Figma, Adobe Creative Suite, InVision, Framer, AI tools including Claude |
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| Delivery tools | Jira, Azure DevOps, Aha |
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| Specialisms | User research, information architecture, design systems, WCAG A/AA/AAA accessibility, cross-functional collaboration |
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What people I've worked with say
"Ashish is the smartest and most creative graphic and web designer I have worked with, his innovative thinking and hard work has led many successful projects and satisfied clients." - Sandeep Muley, Full Funnel Marketer
"He understands the requirement very carefully. He is methodical, organised and has the ability to grasp new things very quickly." - Paul Thombre, IT Systems Engineer at INIT UK
"Ashish is creative, smart, and FUN to work with. He is always willing to do whatever it takes to get the job done under tight time constraints." - Akansha Pal, Driving Enterprise SaaS Growth Across Global Markets
Recommendations are quoted from LinkedIn and reflect each person's own experience.
Beyond the screen
Design can happen anywhere - for me, a lot of it happens on a motorbike. Long-distance rides are where I think best; hours on the road have solved more design problems than most whiteboards. I plan trips around food almost as much as routes, take photographs wherever I go, and speak about design, systems and process at meetups and conferences whenever I can.
How I write this site
The articles and service pages on this site are written to be genuinely useful, and to hold up to scrutiny:
- Sources are linked. Every statistic links to its original publisher or an authoritative report, and figures are checked against those sources before publishing. Each article lists its sources.
- Dates are shown. Articles show when they were published and last updated, because regulations and research change.
- Experience is real. Examples come from real projects. Client names and confidential details are withheld, and project specifics are described accurately.
- AI assistance is disclosed. I use AI tools, including Claude, to help with research and drafting. Content is reviewed and edited before publication, and facts are checked against sources.
- Corrections are welcome. If you spot an error, email ashishprasad768@gmail.com and I'll review and update it.
For more, see the disclaimer.
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