I work with Bangalore's SaaS, product and AI companies on brand systems and product UX built to scale as fast as your engineering team ships - governed, documented, and built to hold together past Series B.
3,253+ active SaaS companies and 26 unicorns worth $70B+ call Bengaluru home - no other Indian city has this density of funded, fast-moving product teams. Here's the brand system that came out of exactly that kind of environment.
Foundational logo assets existed, but no structured design system - multiple logo variations, no usage standards, colour pairings that had never been contrast-tested.
Positioning → Logo System → Colour & Type → Website UX → Applications → Governance, with every colour pairing re-tested against WCAG 2.1.
Cross-platform consistency, reduced implementation ambiguity, and a documented system the team could apply without a design bottleneck.
Read the full AI brand system case study. Market sources: Tracxn, Inc42
The same core services I bring to any engagement, applied to the pace and governance needs of Bangalore's SaaS and AI product teams.
Positioning, logo architecture and messaging direction built to differentiate in a crowded product category.
Information architecture, user flows and interface design for fast-moving, data-heavy SaaS products.
Components, tokens and documented standards so every team ships on-brand without waiting on design review.
WCAG-informed design so enterprise procurement and accessibility reviews aren't a blocker at launch.
Heuristic and journey-based reviews that find where trial users and evaluators actually drop off.
Design reviews and cross-functional alignment across product, marketing and engineering as the team scales.
I work daily with AI tools myself, so I understand how fast your team ships - and I build systems that keep up instead of becoming the bottleneck.
A brand deck that looked great on day one and got ignored by week three.
No governance, so every team reinterpreted the brand their own way.
A governed, documented brand ecosystem built for a fast-shipping team.
10+ years aligning product, marketing and engineering around one system.
I've spent 10+ years turning messy digital problems into usable products - including building a governed brand ecosystem for an AI-driven enterprise, from logo architecture through to website UX and documented standards. I use AI tools like Claude daily, so I design for teams that move fast without losing consistency.
"Ashish is a superb graphic designer. Amazing creativity and innovation with perfection is his way to deliver every task assigned to him. He is a dynamic professional and an incredible team player."
"Ashish is the smartest and most creative graphic and web designer I have worked with - his innovative thinking and hard work has led many successful projects and satisfied clients."
Yes - remote-first collaboration is the default. Most of my work happens over Figma, async reviews and calls, with in-person sessions arranged for kickoffs or major milestones if useful.
That's the goal - a documented, componentized system your team can apply without waiting on design review for every new page or feature.
Yes - a scalable, governed brand ecosystem for an AI-driven enterprise, built across six phases from positioning through to governance, with every colour pairing tested against WCAG 2.1.
It depends on scope - a fixed-scope audit, a full brand and design system build, or an ongoing design partnership. We'll agree on scope and price on the intro call before anything starts.
No pitch deck, no pressure. Just a focused call about your product, your team and whether I'm the right fit.