Hyderabad · Product Design & Brand Strategy

Global teams, life-sciences rigor -
one brand that holds together.

I work with Hyderabad's enterprise technology campuses, global capability centres and life sciences companies on product UX and brand systems built for cross-team consistency and the compliance rigor regulated industries expect.

10+ Yrs Product Design WCAG A/AA/AAA Accessibility Enterprise Tech & Life Sciences
Ashish Prasad, senior product designer
Ashish Prasad Senior Product Designer, working with Hyderabad teams
The Hyderabad Opportunity

India's second-largest GCC hub, and a life sciences powerhouse.

355+ GCCs employing 200,000+ professionals, and nine of the world's top 18 pharma companies operating here. At that scale, "every team has its own version of the brand" isn't a small problem - it's the default, unless something enforces otherwise.

One Governed Brand System

GCC Team

Hyderabad campus

Product Team

Remote / distributed

Compliance

Pharma & life sciences

Engineering

Multi-geography
Healthcare credentialing platform - brand and product overview Healthcare credentialing platform - brand and UI system Healthcare credentialing platform - unified brand experience

Reference case: brand & product identity for a healthcare credentialing platform. Market sources: JLL, Medbound Times

What I can help with

Design built for cross-team, compliance-ready consistency.

The same core services I bring to any engagement, applied to the scale of a global capability centre and the compliance rigor of life sciences.

01

UX/UI & Product Design

End-to-end workflows for enterprise platforms and life sciences products, from information architecture to interface design.

02

Brand Strategy & Identity

Positioning and visual identity that reads consistently across global teams, not just one office or one geography.

03

Design Systems

Components and documentation so distributed teams ship consistently without a central bottleneck.

04

Accessibility & WCAG

Practical A/AA/AAA accessibility work, built into design decisions from day one - critical for regulated life sciences products.

05

CRO & Experience Audits

Heuristic and journey-based reviews that find where cross-team friction is actually costing you.

06

Creative Direction & Alignment

Design reviews and stakeholder alignment across distributed product, engineering and compliance teams.

Working with Hyderabad Teams

Remote-first, built for distributed collaboration.

Where I'm based
Pune, India - remote-first collaboration is the default for Hyderabad engagements.
How we'd work
Structured, documented reviews built for teams already working across multiple offices and time zones.
Engagement style
Fixed-scope audits or ongoing design partnerships, timezone-aligned (IST) and scoped before anything starts.
Why Hyderabad Teams Work With Me

Consistency across every team, every time.

Global capability centres and life sciences companies need a brand that survives being interpreted by dozens of teams at once. A sync check on what stays aligned.

Brand reference (logo, colour, type)In Sync
Accessibility standard (WCAG A/AA/AAA)In Sync
Component library across teamsIn Sync
Compliance requirements, documented onceIn Sync
How It Works

From intro call to a shipped experience.

01 · Listen & Align

Understand your product, teams, compliance constraints and business goals.

02 · Define & Plan

Name the real problem and map what needs to change - and why.

03 · Design & Build

Bring the direction to life, reviewed with your team along the way.

04 · Refine & Ship

Iterate until it's clear, accessible and ready for distributed teams to build from.

Kind Words

People I've worked with.

Ashish Prasad
Product Design for Hyderabad's Enterprise & Life Sciences Teams

Hi, I'm Ashish.

I've spent 10+ years turning messy digital problems into usable products - including a full brand and product identity system for a healthcare credentialing platform, and WCAG A/AA/AAA accessibility work for a major banking client. Distributed, compliance-heavy teams are where I do my most careful work.

Enterprise Tech UX Life Sciences & Pharma Design Systems Accessibility (WCAG) Brand Strategy & Identity
FAQ

Before you book.

Yes - a complete brand and product identity system for a healthcare credentialing platform, plus WCAG A/AA/AAA accessibility work for a major banking client. That same rigor applies to pharma and life sciences products, where compliance and trust matter just as much.

Yes - I've led adoption of a customer-facing design system and built governed brand ecosystems specifically to solve cross-team, cross-geography consistency problems.

Yes, remote-first is the default - Figma, async reviews and calls, with in-person sessions arranged for kickoffs or major milestones if useful.

It depends on scope - a fixed-scope audit, a brand and product identity system, or an ongoing design partnership. We'll agree on scope and price on the intro call before anything starts.

Book a 30-Min Intro Call

Let's build a brand your teams can rally around.

No pitch deck, no pressure. Just a focused call about your product, your teams and whether I'm the right fit.

Get started

Tell me a bit about your product and I'll get back to you within one business day.