Delhi NCR & Gurugram · Product Design & Brand Strategy

Enterprise scale needs
an identity that holds its shape.

I work with Delhi NCR and Gurugram's enterprise, infrastructure and conglomerate teams on structured brand identity systems - built to communicate authority and stay consistent across a large organisation, not just a marketing site.

Book a 30-Min Intro Call See the Numbers

10+ Yrs Product Design Structured Identity Systems Enterprise & Infrastructure

Ashish Prasad Senior Product Designer, working with Delhi NCR teams

The Delhi NCR Opportunity

Home to more Fortune 500 offices than almost anywhere else in India.

Gurugram alone concentrates a scale of enterprise presence most cities never see. At that scale, brand fragmentation isn't cosmetic - it's operational. Here's what enforcing consistency at that scale actually looks like.

300+

Fortune 500 companies with corporate offices in Gurugram alone

490+

GCCs across Delhi NCR - roughly 10% of India's GCC talent

#2 / #3

Gurugram's rank as India's IT hub and BFSI hub

Minimum logo size, desktop / mobile

160px / 120px

Grid columns, desktop / tablet / mobile

12 / 8 / 4

Enforced spacing scale

4-64px

→

Full case study: from a fragmented identity to a scalable brand system

View

Market sources: GCCX Global, Wikipedia

What I can help with

Brand systems built for organisations, not just logos.

The same core services I bring to any engagement, applied to the scale and authority Delhi NCR's enterprise and infrastructure teams need to communicate.

Brand Strategy & Identity

Positioning and visual identity that communicate authority and reliability without resorting to generic corporate cliches.

Design Systems

Structured components, tokens and documentation so the brand stays consistent across business units, proposals and digital touchpoints.

UX/UI & Product Design

Digital applications and web experiences built to match the credibility of the underlying business.

Creative Direction & Alignment

Stakeholder alignment across leadership, sales and marketing so every team works from the same system.

CRO & Experience Audits

Reviewing how the current digital presence performs against enterprise buyer and partner expectations.

Accessibility Review

WCAG-informed design so public-facing and internal tools meet enterprise accessibility standards.

Working with Delhi NCR & Gurugram Teams

Remote-first, with room for major milestones in person.

Where I'm based: Pune, India - remote-first collaboration with in-person sessions arranged for kickoff or final handoff.
How we'd work: Structured reviews with leadership and stakeholders across business units, documented as the system develops.
Engagement style: A brand strategy and identity phase, followed by system documentation - scoped and priced before anything starts.

Why Delhi NCR Teams Work With Me

A system, not just a logo.

Enterprise buyers and partners move slowly and trust consistency over flash. Four commitments that guide every engagement here.

Resolution 01

Never a logo refresh with no system behind it for the team to actually use.

Resolution 02

Never a "modern" identity that doesn't match how conservative buyers actually evaluate credibility.

Resolution 03

Always a documented, structured identity system built for consistency at scale.

Resolution 04

10+ years designing for enterprise-led, trust-driven markets - not a portfolio built mostly on consumer brands.

How it works

From intro call to a structured system.

01 · Listen & Align

Understanding the business and where the current brand falls short of its track record.

02 · Define & Plan

Researching the market and competitors to define the positioning the identity needs to communicate.

03 · Design & Build

Building the identity system, reviewed with leadership and stakeholders as it develops.

04 · Refine & Ship

Documenting the system and handing over guidelines the team can apply consistently.

Brand Systems for Delhi NCR's Enterprise Teams

Hi, I'm Ashish.

I've spent 10+ years turning messy digital problems into usable products - including a structured identity system for an infrastructure company, built to communicate authority and consistency in a conservative, enterprise-led market.

Enterprise Brand Systems Brand Strategy & Identity Design Systems UX/UI Design Accessibility (WCAG)

Kind Words

People I've worked with.

"I found ashish workaholic and very good in time management. I have always seen his work done in timely manner with highest quality. His knowledge of graphic design is impeccable."

Akhil GuptaChief Executive Officer at Polkacipher

"Ashish is an awesome graphic designer, very creativity plus innovative. His working style is very commendable & a fun person to work with and has unique skills."

Neha BahugunaHead, ISR - Leading Cisco Marketing

FAQ

Before you book.

Yes - a structured identity system for an infrastructure company, with enforced rules for logo size, grid columns and spacing, built to communicate authority and consistency in a conservative, enterprise-led market.

Yes - that's exactly the kind of fragmentation a documented, rule-based brand system is built to solve. I've led design system adoption across cross-functional teams before.

In-person sessions can be arranged for kickoff and major milestones; day-to-day collaboration is remote-first, which keeps engagements efficient for both sides.

Typically a brand strategy and identity phase, followed by system documentation and application to digital touchpoints. We'll agree on scope and price on the intro call before anything starts.

Book a 30-Min Intro Call

Let's build a brand as solid as the business behind it.

No pitch deck, no pressure. Just a focused call about your company, your market and whether I'm the right fit.

Get started

Tell me a bit about your company and I'll get back to you within one business day.