Chennai · Product Design & Brand Strategy

Manufacturing-grade discipline,
brought to your digital product.

I work with Chennai's manufacturing, engineering and B2B trade companies on UX audits and product redesigns - rebuilding navigation and buyer journeys around how your actual customers evaluate and buy, not your org chart.

Book a 30-Min Intro Call See the Manifest

10+ Yrs Product Design Persona-Led UX Redesign B2B & Manufacturing

Ashish Prasad Senior Product Designer, working with Chennai teams

The Chennai Opportunity

The backbone of India's automotive export economy.

60% of India's automotive exports run through Chennai's auto corridor, produced across 165,000+ registered manufacturing firms. A catalog and buyer base that scale like this need navigation built for how procurement teams actually evaluate suppliers.

Export Manifest - Chennai CorridorVerified

Share of India's automotive exports

60%

Share of India's auto component production

35%

Registered manufacturing firms, 15 industrial zones

165,000+

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Reference case: website UX redesign for a B2B equipment platform

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B2B equipment platform - research-led sitemap and persona flows

B2B equipment platform - build-ready deliverables

Market sources: STMPL, Wikipedia

What I can help with

UX built around how B2B buyers actually decide.

The same core services I bring to any engagement, applied to the catalog scale and buyer complexity of Chennai's manufacturing and B2B trade companies.

CRO & Experience Audits

Heuristic evaluation, journey analysis and competitor benchmarking to find exactly where buyers drop off.

UX/UI & Product Design

Rebuilding information architecture, navigation and product presentation around real buyer personas.

Brand Strategy & Identity

Positioning and visual identity work so the brand feels as credible as the products it sells.

Design Systems

Consistent components across a large catalog, so every product page holds the same quality bar.

Accessibility Review

WCAG-informed design so procurement teams evaluating accessibility compliance aren't blocked at review.

Creative Direction & Alignment

Stakeholder alignment across sales, marketing and product on what the redesign needs to achieve.

Working with Chennai Teams

Remote-first, research-led.

Where I'm based: Pune, India - remote-first collaboration is the default for Chennai engagements.
How we'd work: Structured audits and research-led redesign work, reviewed with your team over calls and async Figma sessions.
Engagement style: Fixed-scope audits first, with a redesign phase to follow if you want to move forward.

Why Chennai Teams Work With Me

Research-led, not opinion-led.

B2B buyers aren't consumers - they evaluate differently, in groups, over longer cycles. An inspection of how that shows up in the work.

Rejected: a generic "best practices" redesign that could apply to any e-commerce site.

Rejected: navigation and IA built around internal categories instead of buyer intent.

Passed: research-led redesign built around how your actual buyers evaluate and decide.

Passed: 10+ years designing complex, catalog-heavy B2B product experiences.

How it works

From intro call to a redesigned journey.

01 · Listen & Align

Understand your buyers, your catalog and where the current site loses people.

02 · Define & Plan

Heuristic evaluation, journey mapping and competitor benchmarking.

03 · Design & Build

Rebuild navigation, IA and key templates around real buyer personas.

04 · Refine & Ship

Review, refine on feedback, hand over a structure ready to build.

Kind Words

People I've worked with.

"Working with Ashish is always fun. He is a talented person with a creative mind. He understands the requirement very carefully. He is methodical, organised."

Paul ThombreIT Systems Engineer at INIT UK

"Ashish is a talented designer and great to work with. He has ingenious web skills with an eye for detail, always looking for new solutions and fresh ideas."

Prince JainWeb Marketing Analyst at Red-Coupon

Product Design for Chennai's B2B & Manufacturing Teams

Hi, I'm Ashish.

I've spent 10+ years turning messy digital problems into usable products - including a research-led UX audit and redesign for a B2B equipment platform, rebuilt around real buyer personas rather than internal category structures.

B2B & Manufacturing UX CRO & Experience Audits Persona-Led IA Design Systems Brand Strategy

FAQ

Before you book.

Yes - a research-led UX audit and redesign strategy for a B2B hospitality equipment platform, rebuilding navigation, user journeys and product presentation around 4 real buyer personas.

Yes - the work focuses on templates, navigation and information architecture patterns that scale across a large catalog, rather than redesigning every page individually.

Yes, remote-first is the default - Figma, async reviews and calls, with in-person sessions arranged for kickoffs or major milestones if useful.

Typically a fixed-scope UX audit first, followed by a redesign phase if you want to move forward. We'll agree on scope and price on the intro call before anything starts.

Book a 30-Min Intro Call

Let's find out where your buyers are actually getting stuck.

No pitch deck, no pressure. Just a focused call about your platform, your buyers and whether I'm the right fit.

Get started

Tell me a bit about your platform and I'll get back to you within one business day.