Mumbai ยท Product Design & Brand Strategy

High-stakes products,
built for Mumbai's toughest buyers.

I work with Mumbai's BFSI, insurance, healthcare and enterprise SaaS teams on brand identity, product UX and design systems - built for buyers who evaluate credibility before they evaluate features.

Book a 30-Min Intro Call See the Ledger
10+ Yrs Product Design WCAG A/AA/AAA Accessibility In-Person Available in Mumbai
Ashish Prasad, senior product designer
Ashish Prasad Senior Product Designer, working with Mumbai teams
The Mumbai Ledger

Compliant on paper. Unconvincing on screen.

BFSI, insurance and healthcare products carry more scrutiny than most - and Mumbai's BFSI sector is compounding faster than most brands and products are keeping up with. Here's the case in numbers.

Line ItemFigure
India's BFSI sector market cap, 2025 (up 50x in two decades)$1 Trillion
BFSI's share of India's GDP, versus 6% twenty years ago27%
Mumbai's BFSI office leasing from domestic institutions, 2022-2024~75%
Years designing enterprise, BFSI and healthcare-grade experiences10+
Accessibility levels delivered on a major banking client's platformA/AA/AAA
Reference case: brand & product identity for a healthcare credentialing platformView →
Healthcare credentialing platform - brand and product overview Healthcare credentialing platform - brand and UI system Healthcare credentialing platform - unified brand experience

Market sources: IBEF, JLL BFSI Guide 2024

What I can help with

Design built for high-consideration buyers.

The same core services I bring to any engagement, applied to the scrutiny and scale Mumbai's BFSI, insurance and enterprise teams operate under.

01

Brand Strategy & Identity

Positioning and visual identity built to read as credible to regulators, investors and enterprise buyers - not just end users.

02

UX/UI & Product Design

End-to-end workflows for compliance-heavy dashboards, credentialing systems and financial products.

03

Design Systems

Components and documentation your team can apply consistently as the product and the organisation scale.

04

Accessibility & WCAG

Practical accessibility work built into design decisions - relevant for BFSI and insurance regulatory reviews.

05

CRO & Experience Audits

Heuristic and journey-based reviews for high-consideration purchase and onboarding flows.

06

Creative Direction & Alignment

Design reviews and stakeholder alignment across product, compliance and leadership teams.

Working with Mumbai Teams

Remote-first, in-person when it counts.

Where I'm based
Pune, India - a short trip from Mumbai, so kickoff and major review sessions can happen in person.
How we'd work
Remote-first for day-to-day collaboration - Figma, async reviews and calls - with in-person sessions arranged around milestones.
Engagement style
Fixed-scope audits or ongoing design partnerships, timezone-aligned and scoped before anything starts.
Why Mumbai Teams Work With Me

A designer who treats trust as the product.

Mumbai's highest-value buyers - regulators, underwriters, enterprise procurement - evaluate credibility before they evaluate features.

10+ YearsEnterprise & BFSI-grade design
WCAG A/AA/AAABuilt in from day one
90% RetentionLong-running, trust-critical work
Regulated WorkflowsReal compliance-heavy experience
How It Works

From intro call to a shipped experience.

Listen & Align Define & Plan Design & Build Refine & Ship
Ashish Prasad
Product Design for Mumbai's BFSI & Enterprise Teams

Hi, I'm Ashish.

I've spent 10+ years turning messy digital problems into usable products - including a full brand and product identity system for a healthcare credentialing platform, and WCAG A/AA/AAA accessibility work for a major banking client. I'm based in Pune, a short trip from Mumbai, and work with teams there regularly.

BFSI & Insurance UX Brand Strategy & Identity Design Systems Accessibility (WCAG) CRO & Experience Audits
Kind Words

People I've worked with.

"He is one of the best designers I have ever met. Ashish did not let me down a single time. He is a detail oriented and loyal designer who can be trusted."

Pallavi Amritkar
Pallavi AmritkarDigital Marketer
FAQ

Before you book.

Yes - I've built a complete brand and product identity system for a healthcare credentialing platform, and done WCAG A/AA/AAA accessibility work for a major banking client. Compliance-heavy, high-trust products are where I do my most careful work.

Yes. I'm based in Pune, a short trip from Mumbai, so in-person kickoff and review sessions are easy to arrange alongside remote, day-to-day collaboration.

No - I work with high-growth and enterprise teams across BFSI, healthcare, SaaS and infrastructure. The common thread is a product that needs to earn trust with a demanding, high-consideration buyer.

It depends on scope - a fixed-scope audit, a brand and product identity system, or an ongoing design partnership. We'll agree on scope and price on the intro call before anything starts.

Book a 30-Min Intro Call

Let's make your product as credible as the business behind it.

No pitch deck, no pressure. Just a focused call about your product, your users and whether I'm the right fit.

Get started

Tell me a bit about your product and I'll get back to you within one business day.